insegna

sign, signboard

noun een-SEH-nyah Rare

Origin: From Latin insignia, 'marks, badges'.

Also means

badge, insignia

Usage Note

Insegna means both a commercial sign (l'insegna del negozio, 'the shop sign') and a heraldic or military emblem. As a verb, insegnare ('to teach') is unrelated — insegna as a noun and as the third-person singular of insegnare are homophones that can cause confusion for learners.

Examples

"L'insegna luminosa attira i clienti."

Natural Translation

The illuminated sign attracts customers.

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