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audience

audience

noun AW-dyehns Rare

Origin: English loanword

Also means

viewership

Usage Note

Audience is an invariable English loanword used in Italian specifically for TV or radio viewership ratings (l'audience del programma). For a live theatrical audience Italians say il pubblico, not audience. Because it is invariable, the plural is unchanged: le audience.

Examples

"Il programma ha ottenuto un'alta audience."

Natural Translation

The programme achieved high viewership.

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