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social

social media

adjective SOH-shahl Rare

Usage Note

Social is an English loanword used in Italian almost exclusively to mean 'social media' (noun/adjective): i social = social media platforms, una campagna social = a social-media campaign. Unlike most English loanwords it is invariable — no Italian plural ending is added. Formal Italian prefers i social network or i media sociali, but social dominates everyday speech.

Examples

"Pubblica tutto sui social."

Natural Translation

She posts everything on social media.

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