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slogan

slogan

noun ZLOH-gahn Rare
Communication Media

Origin: From Scottish Gaelic 'sluagh-ghairm' (battle cry).

Also means

catchphrase

Usage Note

Slogan is an invariable masculine noun borrowed from English — its plural is identical: gli slogan. It is used in advertising and political contexts just as in English. Because it ends in a consonant cluster unusual in Italian, it does not take a regular Italian plural suffix.

Examples

"Lo slogan della campagna era molto efficace."

Natural Translation

The campaign slogan was very effective.

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