Usage Note
Passaparola is an invariable compound noun (passa + parola = pass the word). It is always singular in form — 'il passaparola' — and describes news or recommendations spread informally from person to person. Widely used in marketing: 'grazie al passaparola' (thanks to word of mouth).
Examples
"La notizia si è diffusa grazie al passaparola."
Natural Translation
The news spread thanks to word of mouth.
Related Words
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