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controtendenza

counter-trend

noun kon-troh-ten-DEN-tsah Rare

Also means

against the grain

Usage Note

Controtendenza is used in economics, fashion, and politics to describe a movement or behaviour that goes against the prevailing trend. It frequently appears in the phrase andare in controtendenza (to go against the trend). As a compound formed with contro-, it is invariable in the sense that the plural controtendenze is regular.

Examples

"La sua scelta va in controtendenza rispetto al mercato."

Natural Translation

His choice goes against the market trend.

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