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trend

trend

noun trend Rare
People & Society Work

Origin: Borrowed from English.

Also means

tendency

Usage Note

Trend is an invariable English loanword fully integrated into Italian — il trend in the singular, i trend in the plural (no -s or Italian plural ending). It is especially common in journalism, marketing, and social media. The Italian alternative tendenza is more formal and more broadly applicable, while trend has a modern, often commercial or digital feel.

Examples

"Il trend dei prezzi è in aumento."

Natural Translation

The price trend is rising.

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