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bad

bad

adjective bad Rare

Origin: English loanword.

Usage Note

Bad is used in Italian youth slang, borrowed directly from English, to mean cool, tough, or impressive — the opposite of its English meaning. It appears in fashion, music, and streetwear contexts (uno stile bad = a cool/edgy style). Its use is informal and generational.

Examples

"Quel look è proprio bad."

Natural Translation

That look is seriously cool.

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